But once you have a big enough custom audience size to run ads at the other stages of your funnel (>1000 people) you can start targeting them with Facebook ads into the next stage of your funnel. If you are just starting out, you should use email marketing to move people down your funnel. Step 3, 4, 5, and 6 all require the use of Facebook Custom Audiences.
Massive mail growth install#
Install (paid ads to registrations to install the Sumo site code).
Register (paid ads to email subscribers to register for the Sumo free plan).Subscribe (paid ads to subscribe to the Sumo blog with email address).
Meet Sumo (cold traffic reads a Sumo blog post).More than 61% of MailChimp’s social traffic comes from Facebook, which generates them 867,000 views to their website every month. Move People Down Your Marketing Funnel With The Facebook Ads “Funnel Stepping” Technique Increase your awareness of opportunities that are hidden in plain sight, learn to see abundance everywhere and always be testing your pricing (MailChimp did it by being aware of common pain points their web agency clients had, then creating a side-business out of it while constantly testing new pricing tactics.) While most marketers are chasing aggressive acquisition targets, MailChimp know that the real key to success is to make more money from every customer with pricing that matches what every small business owner is willing to pay. 2017 - New Business / Growing Business / Pro Marketerīy constantly experimenting with their pricing and product naming, MailChimp has been able to consistently improve the monetization of their business to be more and more profitable.2016 - Starting Up / Growing Business / Pro Marketer.2014/2015 - Entrepreneur / Growing Business / High Volume Sender.The main thing that changed from 2014 to 2017 wasn’t pricing, but rather the names of MailChimp’s plans.
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